Television commercials are becoming increasingly and annoyingly abstract. We see cars driving along with strings on them advertising financial services, dogs running through the woods advertising car batteries, and sheep in a field advertising Old navy. The advertising agencies must think they are being clever in their obtuseness, but they continue to miss the point. Commercials should not leave us with the sense of, that was neat, but what product was it for? Even more disturbing, is the rash of talking babies in commercials. Personally, I never take investing advice from babies; they are only good at pooping in their pants, so why would I ever believe one who is telling me to sign up for an e-trade account?
Inside Doug's Head 